Rebecca Lieb

Rebecca Lieb (that's me) is the Altimeter Group's digital advertising and media analyst. I'm also an author, columnist, journalist, and frequent speaker.

Earlier, I was vice president at Econsultancy, where I launched the company's U.S. operations and grew them to profitability in a year's time.

I was VP and editor-in-chief of The ClickZ Network for over seven years. I spent part of that time running the redoubtable,  too.  I also do a ton of public speaking on topics related to interactive marketing, advertising and digital media, as well as consulting on digital content strategy and search engine optimization.

In my copious free time, I write books. The Truth About Search Engine Optimization was published by Pearson Publishing's Financial Times imprint in 2009 - and it instantly became a best seller on Amazon. An updated edition will publish soon. My most recent book, Content Marketing, published in late 2011.

While I struggle to find the time to really put together my own site, you can meanwhile learn more about me on LinkedIn or Facebook or good old Google. Or read my regular columns in iMediaConnection and MarketingLand, or my occasional contributions to Advertising Age.  I blog, too.

On the subject of thought leadership, I'm in the process of adding a page to this site linking to media that cite my work, research and opinions. I'm in the process of mopping up the code. Meanwhile, in a fairly appalling abuse of social media best practices, I lazily +1 articles that quote me.

More? Follow my tweets. My Twitter handle is @lieblink.

If you'd like to contact me in my capacity as an Altimeter Group analyst, please use the contact information on the company web site.  If you're interested in a briefing with me or any other Altimeter Group analyst or researcher, you must fill out this form

Getting in touch for personal reasons? Then I'm rebecca [at]