Blog Archive
March 9, 2017
As a recovering television executive,* I've been keeping an eye on my former industry. Even more so now, as digital catches up and begins to overtake the broadcast model. So...
Read more: Watching the Future of TV
February 19, 2017
I recently discussed Trump's unprecedented hostility toward the mainstream media with TRT World. Here's the video.
Read more: Watching the Future of TV
January 17, 2017
I just sent the following email to an Austin, Texas-based colleague: Hey ______, Are you aware that an ad for your company, with your name on it, appears on Breitbart’s...
Read more: Watching the Future of TV
January 10, 2017
I sat down to discuss trends in native advertising with my friends at the Native Advertising Institute during their recent conference in Berlin. Overall, I'm seeing enormous movement away from...
Read more: Watching the Future of TV
December 20, 2016
It’s that time of year again, in which columnists dust off their crystal balls and peer into the next year to discern the trends, directions, and probabilities of the coming...
Read more: Watching the Future of TV
November 22, 2016
For the past few months, I’ve been interviewing content marketing executives at global enterprises about the challenges and opportunities they face when trying to scale up single-country or regional...
Read more: Watching the Future of TV
October 25, 2016
Content moving beyond screens into the “phygital” world of beacons, sensors and the Internet of Things has been a focus of my most recent research. Together we’ve looked at some of the...
Read more: Watching the Future of TV
September 28, 2016
Together with many peers I admire and respect enormously, such as my frequent partner-in-research Jessica Groopman and Publicis Chief strategist Rishad Tobaccowalla, I've contributed to a new book out just...
Read more: Watching the Future of TV
September 27, 2016
Together we’ve looked at why context is digital marketing’s next frontier. Since then, I’ve delved further into the topic, publishing research that looks at the value of marketing in the “phytigal” world we...
Read more: Watching the Future of TV
September 23, 2016
Together with colleagues I respect and admire, such as Rishad Tobaccowalla and Jessica Groopman, I contributed to this handsome double tome, The New Advertising, just published by Praeger.
Read more: Watching the Future of TV