Publishing In Today’s Digital, Social Reading Environment

Reading. It’s a fundamentally solitary pastime that’s becoming increasingly more social given the baked-in functionalities of e-reading devices (Tweet this!).

It’s also – surprise! – an activity on the upswing for a couple of reasons: a proliferation of e-reading devices that are plummeting in price, and consumers’ broad acceptance of reading content on phones and computers (not necessarily on Kindles and Nooks), as a new e-reading study from the Pew Internet and American Life Project reveals.

Let’s look at some of the findings from The Rise of e-Reading, then indulge in a bit of speculation about where all this digital content consumption might be headed.

Pew found that consumers who read on digital devices not only read more stuff (not just books, but magazines and other long-form content), but they also buy significantly more reading material. This cohort is growing in numbers at an astonishing rate.

Read the rest of this column on MarketingLand.com.

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